ABOUT


- this is me -

A hybrid creative director and entrepreneur based in Dubai, with nearly 15 years of experience in design.
Nada Sardouk is an artist with a head for business and a true passion for human conscious design.

With degrees in graphic design, fine arts and fashion design, she has created a voice to be heard through founding companies in advertising, events and hospitality. For her, design is very personal so she coined the phrase “it takes heart and backbone” as she knows it takes all elements and energies to make a Brand shine.

Design is a dimension created and manipulated, to allow each Brand’s individuality to be expressed throughout the design process, a critical way of thought that clarifies the Brand’s voice, presence and timelessness.
Norbert Weiner has said, "We are not stuff that abides, but patterns that perpetuate themselves, whirlpools of water in an ever-flowing river." That summarizes how this dimension evokes into further understanding of the environment around a Brand. Creativity is part of who we are as functional human beings and it applies to any character, stage and path.

“And that is the essence, to be in harmony with the natural rhythm of the universe.”